Product Positioning Is

Multiple Choice

Product positioning is

A) an outdated concept that assigns product value by association with social class.
B) the place a product offering occupies in consumers' minds on important attributes.
C) the competitive advantage of one product over another.
D) changing the place a product occupies in a consumer's mind relative to competitive products.
E) a market-product grid with products in appropriate places used to identify potential untapped markets.