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  3. Study Set
    Marketing The Core Study Set 5
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    Exam 4: Understanding Consumer Behavior
  5. Question
    In the VALS Framework, Each Consumer Segment Exhibits Unique Media
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In the VALS Framework, Each Consumer Segment Exhibits Unique Media

Question 3

Question 3

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?


A) Experiencers
B) Believers
C) Thinkers
D) Survivors
E) Makers

Correct Answer:

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