In Marketing, Advertisements or Salespeople Can Activate a Consumer's Purchase

Multiple Choice

In marketing, advertisements or salespeople can activate a consumer's purchase decision process by

A) creating a sense of irony or amusement.
B) manipulating a customer's want into a need.
C) promising product attributes that exceed the actual product potential.
D) showing the shortcomings of competing (or currently owned) products.
E) shifting the consumer's focus from internal search to external search.