In the VALS Framework, Consumers Motivated by Ideals Are Guided

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.

A) Makers
B) Believers
C) Thinkers
D) Survivors
E) Achievers