In the VALS Framework, Consumers Motivated by Achievement Look for Products

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to improve their lives, they have difficulty doing so.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors