Question 1

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

Accepted Answer

A)  significant trend analysis. 
B)  organizational scanning. 
C)  environmental scanning. 
D)  a SWOT analysis. 
E)  marketing intelligence.

Question 2

Demographic characteristics that describe a population include all of the following except which?

Accepted Answer

A)  income 
B)  age 
C)  occupation 
D)  density 
E)  ethnicity

Question 3

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures. This act created a demand for software and hardware that would collect, transmit, and receive digital signatures. This example indicates how ________ forces can work together in the marketing environment.

Accepted Answer

A)  technological and regulatory 
B)  technological and competitive 
C)  social and competitive 
D)  social and economic 
E)  regulatory and economic

Question 4

A national pet health care provider recently made a competitive move when it acquired new information. A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it. The national pet health care provider's marketing manager was notified immediately through a news monitoring service. The firm quickly added a similar offering, and got it to the market before its rival. The marketing manager relied on ________ to keep abreast of competitors' activities.

Accepted Answer

A)  legitimate environmental scanning 
B)  economic espionage 
C)  kickbacks 
D)  corporate piracy 
E)  primary market research

Question 5

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

Accepted Answer

A)  Robinson-Patman Act 
B)  Consumer Product Safety Act 
C)  Lanham Act 
D)  Federal Trade Commission Act 
E)  Fair Packaging and Labeling Act

Question 6

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Accepted Answer

A)  regulatory 
B)  technological 
C)  competitive 
D)  economic 
E)  social

Question 7

The use of coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A)  pure competition 
B)  cross-market competition 
C)  an oligopoly 
D)  a monopoly 
E)  monopolistic competition

Question 8

Facebook has approximately what fraction of the world's population as customers?

Accepted Answer

A)  one-half 
B)  one-third 
C)  one-quarter 
D)  one-fifth 
E)  one-seventh

Question 9

Approximately one in ________ U.S. residents is African American, American Indian or Alaska Native, Asian American, or Native Hawaiian or Pacific Islander.

Accepted Answer

A)  ten 
B)  seven 
C)  five 
D)  three 
E)  two

Question 10

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

The answer of Define the moral philosophy of utilitarianism and...

Question 11

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

Accepted Answer

A)  Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B)  Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C)  Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan. 
D)  Immediately report the offer to the Better Business Bureau. 
E)  Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Question 12

More is a publication designed to appeal to women aged 40 and over. Demand for such magazines would be most affected by changing ________ characteristics in the marketing environment.

Accepted Answer

A)  cultural 
B)  behavioral 
C)  psychographic 
D)  occupational 
E)  demographic

Question 13

Local newspaper readership has declined significantly in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is most likely a response to which environmental force?

Accepted Answer

A)  economic, since few can afford a newspaper today 
B)  competitive, resulting from new, smaller local newspapers that are flourishing 
C)  technological, since high-speed printing presses have become more easy to use 
D)  social, resulting from changing consumer preferences for information delivered online 
E)  regulatory, since the government provides tax incentives for paper-based products

Question 14

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

Accepted Answer

A)  social 
B)  economic 
C)  technological 
D)  competitive 
E)  regulatory

Question 15

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A)  social responsibility. 
B)  moral idealism. 
C)  utilitarianism. 
D)  hedonism. 
E)  the Golden Rule.

Question 16

Inventions or innovations from applied science or engineering research are referred to as

Accepted Answer

A)  scientific discoveries. 
B)  theoretical development. 
C)  technology. 
D)  patents. 
E)  dynamic engineering.

Question 17

The Internet of Things refers to

Accepted Answer

A)  technological breakthroughs that allow major innovation to occur. 
B)  the network of products with connectivity-enabled electronics. 
C)  an explosion in interest in advanced analytics. 
D)  technological specifications that identify access to networks. 
E)  the belief in technology as a driver of success in the marketplace.

Question 18

Americans born between 1977 and 1994 are referred to as

Accepted Answer

A)  Generation X. 
B)  baby boomers. 
C)  Generation Y. 
D)  baby busters. 
E)  Generation Z.

Question 19

Generation Y is considered part of the

Accepted Answer

A)  echo-boom. 
B)  baby boom cohort. 
C)  baby bust. 
D)  the revolution generation. 
E)  Generation 25.

Question 20

Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which degrade very slowly in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags, usually clearly marked as such. These fast-food restaurants are practicing

Accepted Answer

A)  triple-top line marketing. 
B)  green marketing. 
C)  consumerism. 
D)  an ecological code of ethics. 
E)  cause marketing.

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility