Question 1

The demographic characteristics of a population and its culture are called

Accepted Answer

A)  social forces. 
B)  economic forces. 
C)  consumer forces. 
D)  attitudinal forces. 
E)  market forces.

Question 2

Baby boomers can be defined as the generation born

Accepted Answer

A)  between 1918 and 1945. 
B)  between 1946 and 1964. 
C)  between 1965 and 1976. 
D)  between 1977 and 1994. 
E)  since 1995.

Question 3

The purpose of ________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Accepted Answer

A)  copyright law 
B)  patent law 
C)  trademark law 
D)  commercial law 
E)  antitrust law

Question 4

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of ________ force impacting the marketing environment.

Accepted Answer

A)  an economic 
B)  a competitive 
C)  a technological 
D)  a social 
E)  a regulatory

Question 5

The form of competition in which there are many sellers and they each have a similar product is referred to as

Accepted Answer

A)  pure competition. 
B)  singular competition. 
C)  an oligopoly. 
D)  monopolistic competition. 
E)  a monopoly.

Question 6

Toyota Motor Corporation now has a goal to transition from carmaker to

Accepted Answer

A)  gasoline combustion engine expert. 
B)  space exploration firm. 
C)  entertainment giant. 
D)  technology guru. 
E)  mobility company.

Question 7

Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________ change in the marketing environment.

Accepted Answer

A)  regulatory 
B)  sociocultural 
C)  competitive 
D)  technological 
E)  marketing mix

Question 8

Only two companies, Intel and AMD, design the computer processors for nearly every laptop and desktop sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

Accepted Answer

A)  a monopoly. 
B)  a diopoly. 
C)  a pure competition. 
D)  an oligopoly. 
E)  a monopolistic competition.

Question 9

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

Accepted Answer

A)  the next generation all-electric car. 
B)  a gas-electric hybrid helicopter. 
C)  a compressed natural-gas car. 
D)  a hydrogen fuel cell vehicle. 
E)  a vehicle designed for ride-sharing.

Question 10

Marketing and advertising executives were asked to imagine they were senior executives at PepsiCo when a Coca-Cola employee offered to sell them the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)  15 
B)  36 
C)  52 
D)  67 
E)  89

Question 11

For millennials, "positive business" involvement means

Accepted Answer

A)  engaging in free market economics with fair but limited regulations to manage exchange relationships. 
B)  being part of a movement that balances the interests of shareholders, employees, and society. 
C)  exploiting a nation's natural resources for the betterment of its society. 
D)  seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching. 
E)  executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independent.

Question 12

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

Accepted Answer

A)  social 
B)  economic 
C)  technological 
D)  competitive 
E)  regulatory

Question 13

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans, which are composed of at least 20 percent recycled plastic. This is an example of

Accepted Answer

A)  proactive marketing. 
B)  consumerism. 
C)  an ecological code of ethics. 
D)  green marketing. 
E)  cause marketing.

Question 14

Define green marketing and provide an example.

Accepted Answer

The answer of Define green marketing and provide an example....

Question 15

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Accepted Answer

A)  cause marketing. 
B)  moral idealism. 
C)  social responsibility. 
D)  utilitarianism. 
E)  green marketing.

Question 16

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

Accepted Answer

A)  races or ethnic groups. 
B)  nations. 
C)  religions. 
D)  generational cohorts. 
E)  genders.

Question 17

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of ________ forces in the marketing environment.

Accepted Answer

A)  economic 
B)  ecological 
C)  technological 
D)  social 
E)  regulatory

Question 18

The Better Business Bureau

Accepted Answer

A)  is the best-known federal agency involved in monitoring self-regulation of competing businesses. 
B)  has a great deal of legal power to force a company to comply with its regulations. 
C)  cannot be involved with Internet commerce. 
D)  is a voluntary alliance of companies whose goal is to help maintain fair practices. 
E)  is the agency that oversees advertising that runs on television programs.

Question 19

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Accepted Answer

A)  Robinson-Patman Act 
B)  Clayton Act 
C)  Digital Millennium Copyright Act 
D)  FTC Act 
E)  Consumer Product Safety Act

Question 20

Discretionary income refers to

Accepted Answer

A)  the money deducted from a person's paycheck to pay for federal, state, and local taxes. 
B)  the total amount of money made by a single individual during his or her lifetime. 
C)  the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation. 
D)  the money that is spent for necessities or charitable causes that is exempt from taxation. 
E)  the money that remains after paying for taxes and necessities.

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility