Marketing and Advertising Executives Were Asked to Imagine They Were

Multiple Choice

Marketing and advertising executives were asked to imagine they were senior executives at PepsiCo when a Coca-Cola employee offered to sell them the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.

A) 15
B) 36
C) 52
D) 67
E) 89