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    Marketing The Core Study Set 5
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    Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
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    Levi Strauss & Co
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Levi Strauss & Co

Question 53

Question 53

Multiple Choice

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans, which are composed of at least 20 percent recycled plastic. This is an example of


A) proactive marketing.
B) consumerism.
C) an ecological code of ethics.
D) green marketing.
E) cause marketing.

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