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Because of a Variety of Cultural, Geographic, Regulatory, and Social

Question 147

Multiple Choice

Because of a variety of cultural, geographic, regulatory, and social issues, international marketing can pose unique challenges for the marketer. Many of these challenges can be mitigated by an effective international-oriented marketing research effort.
International marketing research can help a company____________________.


A) guarantee the success of their marketing strategies
B) avoid product formulation errors
C) improve a company's labor relations in foreign markets
D) develop the most effective logistics systems
E) eliminate product manufacturing inefficiencies

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