Multiple Choice
You are being quizzed on your knowledge of marketing. A question on the quiz asks, "What is the ultimate goal of marketing research for a firm?" Which of the following is the best answer to this question?
A) To improve organizational performance
B) To develop new product ideas
C) To improve customer relationships
D) To heighten a firm's visibility
E) To decrease the costs of marketing activities
Correct Answer:
Verified
Correct Answer:
Verified
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