Anthony Has Been a Marketing Manager at Kroger for Several

Multiple Choice

Anthony has been a marketing manager at Kroger for several years. Recently Kroger adopted a new type of software that is able to collect information from a variety of sources and look for unique trends that would not normally be observable using other marketing research methods. The information revealed the surprising insight that a certain age group of people buys more organic food than others. Anthony was surprised at this revelation because he had thought just the opposite. This new system allowed Anthony to make use of _________ and interpret it (them) to yield unique insights he could use in future marketing campaigns.

A) databases
B) single-source data
C) secondary data
D) big data
E) marketing decision support systems