Which of the Following Statements About Market Segment Profiles Is

Multiple Choice

Which of the following statements about market segment profiles is true?

A) They can be used to calculate a lifetime value for each customer in a segment.
B) They are used to describe differences among people in different market segments.
C) They can only deal with demographic characteristics.
D) They provide marketers with a cost estimate for serving potential customer groups.
E) They cannot be used to describe similarities among potential customers.