The Marketing Manager for Gillette Razors Is Attempting to Determine

Multiple Choice

The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Gillette has a strong level of loyalty and brand name appeal and will garner 20% of the overall market. This amount is known as the _______. In addition, the marketing manager believes the total sales for the category will be $30 million annually for razors and razor blades for men. This is known as the ______________.

A) company sales potential; market potential
B) market share; category sale
C) industry share; company forecast
D) demand; supply