Taco Bell Has Been Very Inventive in Partnering with Companies

Multiple Choice

Taco Bell has been very inventive in partnering with companies such as Frito Lay to create new menu items. Recently Taco Bell developed the Nacho Cheese Doritos Locos Tacos, a Taco Supreme® made with premium seasoned beef, crisp lettuce, diced juicy red ripe tomatoes, real cheddar cheese, and topped with cool reduced-fat sour cream, in a shell made from Nacho Cheese Doritos® Chips. Prior to the partnership and roll-out of the product throughout the Taco Bell system, a _______ was conducted where several "test" stores carried the products for a limited time and Taco Bell and Frito Lay could measure the actual sales to gauge the strength of the brand and opportunity for success.

A) market test
B) market analysis
C) sales forecast
D) company sales prediction