Multiple Choice
Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy markets (Yaris) , the environmentally-conscious market (Prius) , and the higher-income market (Lexus) . Rolls-Royce has adopted a ___________ targeting strategy. Toyota has adopted a ______________ targeting strategy.
A) differentiated; differentiated
B) undifferentiated; differentiated
C) undifferentiated; concentrated
D) concentrated; undifferentiated
E) concentrated; differentiated
Correct Answer:
Verified
Correct Answer:
Verified
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