After Purchasing a Product, Postpurchase Evaluation May Result in Cognitive

Multiple Choice

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

A) the congruence between external and internal searches for product information.
B) a function of the manner in which the manufacturer of the product describes its attributes.
C) dissatisfaction with the purchase.
D) the establishment of criteria for comparing products.
E) doubts that occur because the buyer questions whether the decision to purchase the product was right.