Multiple Choice
Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by
A) personality.
B) a reference group.
C) a consideration set.
D) a knowledge base.
E) a role conflict.
Correct Answer:
Verified
Correct Answer:
Verified
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