Multiple Choice
Luis Mayo is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Luis will return to the accounting department. His present position can be described as a
A) product manager.
B) brand manager.
C) consulting team member.
D) member of a venture team.
E) market account manager.
Correct Answer:

Verified
Correct Answer:
Verified
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