During the New-Product Development Process, Two of the Stages Designed

Multiple Choice

During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization's objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.

A) business analysis; test marketing
B) screening; concept testing
C) product development; test marketing
D) screening; test marketing
E) business analysis; concept testing