Multiple Choice
Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.
A) advertising
B) personal selling
C) sales promotion
D) public relations
E) telemarketing
Correct Answer:
Verified
Correct Answer:
Verified
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