Before the Release of the Newest IPhone by Apple Inc

Multiple Choice

Before the release of the newest iPhone by Apple Inc., an Apple juice brand used an actor dressed up like an apple to hold a sign encouraging those waiting in line to try its juice. The brand thought this would be a creative event that would spark an interest in Apple iPhone fans as they stood waiting in line with little else to do. This is an example of

A) buzz marketing.
B) viral marketing.
C) electronic marketing.
D) sales promotion.
E) product placement.