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    Exam 16: Integrated Marketing Communications
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    An Activity And/or Material That Offers Added Value or Incentive
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An Activity And/or Material That Offers Added Value or Incentive

Question 172

Question 172

Multiple Choice

An activity and/or material that offers added value or incentive to resellers, salespeople, or consumers is


A) advertising.
B) personal selling.
C) public relations.
D) sales promotion.
E) packaging.

Correct Answer:

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