In Order to Have Some of Its Cereals Highlighted in a Mailing

Multiple Choice

In order to have some of its cereals highlighted in a mailing sent out by Safeway, General Mills has agreed to pay a portion of their costs associated with the advertising mailer. General Mills' payment is designed to

A) facilitate reseller support.
B) encourage product trial.
C) retain loyal customers.
D) identify prospects.
E) reduce sales fluctuations.