General Mills Used a Panel of Consumers to Evaluate Its

Multiple Choice

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)

A) pretest.
B) inquiry.
C) recognition test.
D) recall test.
E) posttest.