Which of the Following Is the Best Example of Native

Multiple Choice

Which of the following is the best example of native advertising?

A) The Old Spice man uses humor to promote Old Spice so the campaign goes viral on the Internet.
B) Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
C) Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
D) Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
E) Coca-Cola acts as the primary sponsor of this year's Special Olympics.