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One Framework That Helps with Studying the Influence of Culture

Question 31

Multiple Choice

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.One dimension refers to the extent that people within the culture prefer structured situations with clear cut rules and little ambiguity.This dimension would best be described as:


A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

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