Although, Coca-Cola Was the Official Sponsor of the 2002 World

Multiple Choice

Although, Coca-Cola was the official sponsor of the 2002 World Cup Soccer, Pepsi managed to sign up some of the biggest soccer celebrities, including England's soccer star David Beckham.In event sponsorship, this is an example of _____.

A) guerilla marketing
B) ambush marketing
C) passive marketing
D) active marketing
E) cooperative marketing