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A Prime Motive for the Waterfall Model (In Introducing New

Question 32

Multiple Choice

A prime motive for the waterfall model (in introducing new products on a global scale) is that adaptation of the marketing strategy for the host market is:


A) impractical.
B) very expensive.
C) time consuming.
D) promotionally limited.
E) not supported by top management.

Correct Answer:

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