If a Consumer Considered Four Attributes to Be Important in the Purchase

Multiple Choice

If a consumer considered four attributes to be important in the purchase of a TV, by using _____ the researcher might be able to determine the trade-offs between the different product attributes (such as purchase price or number of channels that could be received) when the consumer evaluated the alternatives for eventual purchase.

A) chi-square
B) correlation analysis
C) focus groups
D) regression analysis
E) conjoint analysis