Multiple Choice
The formulation of positioning strategy includes the following except:
A) identify the relevant set of competing products or brands.
B) determine current perceptions held by consumers about the products.
C) brainstorm to develop possible positioning themes.
D) screen the positioning alternatives and select the most appealing one.
E) develop a uniform positioning strategy for every brand in the company.
Correct Answer:
Verified
Correct Answer:
Verified
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