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    Global Marketing Management Study Set 3
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    Exam 7: Global Segmentation and Positioning
  5. Question
    In a "Country-As-Segments or Aggregate Segmentation," Countries Are Classified Only
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In a "Country-As-Segments or Aggregate Segmentation," Countries Are Classified Only

Question 86

Question 86

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In a "country-as-segments or aggregate segmentation," countries are classified only on a single dimension.

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