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    Global Marketing Management Study Set 3
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    Exam 7: Global Segmentation and Positioning
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    Appeals That Work in One Culture Do Not Necessarily Work
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Appeals That Work in One Culture Do Not Necessarily Work

Question 82

Question 82

Multiple Choice

Appeals that work in one culture do not necessarily work in others because of the following reasons except:


A) human resources.
B) cultural characteristics.
C) buying power.
D) competitive climate.
E) product life cycle stage.

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