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    Consumer Behaviour Study Set 4
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    Exam 4: Motivation and Affect
  5. Question
    "Elaboration" Is the Term Used to Refer to the Level
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"Elaboration" Is the Term Used to Refer to the Level

Question 4

Question 4

True/False

"Elaboration" is the term used to refer to the level of personal importance or interest the consumer perceives, evoked by a stimulus within a specific situation.

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