Multiple Choice
The term mood congruency refers to the fact that:
A) judgments are often consistent with our existing mood state.
B) recall is more accurate when the same mood state is experienced at retrieval as at encoding.
C) we prefer products that are congruent with other products that we already own.
D) we prefer advertisements that are the same valence as the show we are watching.
Correct Answer:

Verified
Correct Answer:
Verified
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