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    Consumer Behaviour Study Set 4
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    Exam 4: Motivation and Affect
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    When Lululemon Monitors Consumers' Emotional Reactions to Its Products on Twitter
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When Lululemon Monitors Consumers' Emotional Reactions to Its Products on Twitter

Question 1

Question 1

Multiple Choice

When Lululemon monitors consumers' emotional reactions to its products on Twitter, it is engaging in:


A) data scouring.
B) a sentiment analysis.
C) mood monitoring.
D) valence reporting.

Correct Answer:

verifed

Verified

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