Multiple Choice
The balance theory perspective involves relations among three elements (a triad) . Which of the following is one of the elements of the triad?
A) a person and his or her perceptions
B) the marketer and its strategy of image building
C) a person's beliefs
D) subconscious motives
Correct Answer:

Verified
Correct Answer:
Verified
Q12: The _ states when a person is
Q13: According to the _ hierarchy of effects,
Q14: A communicator's expertise, objectivity and trustworthiness refer
Q15: Humorous ads receive attention, but many times
Q16: The two-factor theory suggests that there is
Q18: Researchers agree that there are various levels
Q19: Emphasizing the negative consequences that may occur
Q20: Roxanne is one of Canada's top female
Q21: The two-factor theory explains the fine line
Q22: Which statement best explains the research findings