Which Statement Best Explains the Research Findings About Using Two-Sided

Multiple Choice

Which statement best explains the research findings about using two-sided messages to communicate with consumers?

A) Two-sided messages are widely used and are very effective in reaching target audiences.
B) Two-sided messages are cost-prohibitive.
C) Two-sided messages can be quite effective, yet marketers rarely use them.
D) Two-sided messages are no different from one-sided messages and are used equally by marketers.