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    Globale Consumer Behavior
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    Exam 8: Attitudes and Persuasive Communication
  5. Question
    Researchers Agree That There Are Various Levels of Commitment to an Attitude
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Researchers Agree That There Are Various Levels of Commitment to an Attitude

Question 18

Question 18

Multiple Choice

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.


A) internalization
B) identification
C) compliance
D) actualization

Correct Answer:

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