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    Business
  3. Study Set
    Globale Consumer Behavior
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    Exam 8: Attitudes and Persuasive Communication
  5. Question
    When a Company Selects a Celebrity to Endorse Its Product
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When a Company Selects a Celebrity to Endorse Its Product

Question 24

Question 24

Essay

When a company selects a celebrity to endorse its product how is it determined that they have chosen the right celebrity?

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The celebrity's brand needs to fit and a...

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