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    Globale Consumer Behavior
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    Exam 8: Attitudes and Persuasive Communication
  5. Question
    Which Attitude Function Relates to the Consumer's Self-Concept or Central
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Which Attitude Function Relates to the Consumer's Self-Concept or Central

Question 23

Question 23

Multiple Choice

Which attitude function relates to the consumer's self-concept or central values?


A) utilitarian
B) value-expressive
C) ego-defensive
D) knowledge

Correct Answer:

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