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  3. Study Set
    Principles of Marketing Study Set 8
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    Exam 5: Market Segmenting, targeting, and Positioning
  5. Question
    List and Briefly Describe the Eight Categories of Consumers Established
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List and Briefly Describe the Eight Categories of Consumers Established

Question 17

Question 17

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List and briefly describe the eight categories of consumers established by the VALS survey.

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