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  3. Study Set
    Principles of Marketing Study Set 8
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    Exam 5: Market Segmenting, targeting, and Positioning
  5. Question
    A(n)_____ Is a Catchphrase Designed to Sum Up the Essence
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A(n)_____ Is a Catchphrase Designed to Sum Up the Essence

Question 12

Question 12

Multiple Choice

A(n) _____ is a catchphrase designed to sum up the essence of a product.


A) value statement
B) advertisement
C) brand position
D) product extension
E) tagline

Correct Answer:

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