Question 1

Gathering information about competitors through spying is known as _____.

Accepted Answer

The answer of Gathering information about competitors through spying is...

Question 2

An example of a primary data resource is:

Accepted Answer

A) syndicated research. 
B) internal records. 
C) marketing intelligence. 
D) an in-depth interview. 
E) J.D.Power & Associates.

Question 3

_____ questions are easier to tabulate than _____ questions.

Accepted Answer

The answer of _____ questions are easier to tabulate than...

Question 4

The advantage of market research is that it:

Accepted Answer

A) can be expensive. 
B) takes time. 
C) can help make a good decision. 
D) is infallible. 
E) is always done.

Question 5

A private,internal Web site accessible only to a firm's employees is known as a(n)_____.

Accepted Answer

The answer of A private,internal Web site accessible only to...

Question 6

Word associations are a type of:

Accepted Answer

A) case study. 
B) projective technique. 
C) focus group. 
D) sampling. 
E) ethnographic research.

Question 7

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

Accepted Answer

A) True 
 B)False

Question 8

Competitive intelligence involves gathering information on a regular,ongoing basis to stay in touch with _____.

Accepted Answer

The answer of Competitive intelligence involves gathering information on a...

Question 9

List and describe the six basic elements of a research report.

Accepted Answer

The answer of List and describe the six basic elements...

Question 10

_____ measure(s)the size of television audiences in various markets.

Accepted Answer

A) The Survey Research Center at the University of Michigan 
B) The United Nations 
C) J.D.Power & Associates 
D) The U.S.Census Bureau 
E) The Nielsen ratings

Question 11

Information Resources Inc.serves as a marketing research aggregator.

Accepted Answer

A) True 
 B)False

Question 12

The Economist is an example of a(n)_____ that provides a company with market intelligence.

Accepted Answer

The answer of The Economist is an example of a(n)_____...

Question 13

A researcher should always try to collect primary data first to save time.

Accepted Answer

A) True 
 B)False

Question 14

Exploratory research includes:

Accepted Answer

A) examining cause-and-effect relationships. 
B) depth interviews and projective techniques. 
C) gathering numbers. 
D) measuring people's involuntary physical responses. 
E) measuring responses to advertising.

Question 15

Tom's internship position involves reading trade magazines and economic data to educate himself and his boss about market trends. Tom is involved in _____.

Accepted Answer

A) sentiment analysis 
B) industrial espionage 
C) intranet extraction 
D) market intelligence 
E) data system mining

Question 16

Market research is the process of researching a specific market to determine its _____ and _____.

Accepted Answer

The answer of Market research is the process of researching...

Question 17

List and briefly describe the marketing research process.

Accepted Answer

The answer of List and briefly describe the marketing research...

Question 18

Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding. Utilizing _____ would prove to be most effective for this assignment.

Accepted Answer

A) in-depth interviews 
B) primary data 
C) secondary data 
D) Nielsen ratings 
E) industrial espionage

Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

Gathering information about competitors through spying is known as _____.

An example of a primary data resource is:

_ questions are easier to tabulate than _ questions.

The advantage of market research is that it:

A private,internal Web site accessible only to a firm's employees is known as a(n)_____.

Word associations are a type of:

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

Competitive intelligence involves gathering information on a regular,ongoing basis to stay in touch with _____.

List and describe the six basic elements of a research report.

_____ measure(s) the size of television audiences in various markets.

Information Resources Inc.serves as a marketing research aggregator.

The Economist is an example of a(n)_____ that provides a company with market intelligence.

A researcher should always try to collect primary data first to save time.

Exploratory research includes:

Tom's internship position involves reading trade magazines and economic data to educate himself and his boss about market trends. Tom is involved in _____.

Market research is the process of researching a specific market to determine its _ and _.

List and briefly describe the marketing research process.

Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding. Utilizing _____ would prove to be most effective for this assignment.