The Strategic Decision to Reposition Emirates as a Global Carrier

Multiple Choice

The strategic decision to reposition Emirates as a global carrier is regarded as a threat to existing global carriers because:

A) air travellers can now by-pass traditional airline hubs such as London-Heathrow, Paris-CDG and Frankfurt on their way between Europe and North America.
B) Emirates flies to every international airport in the world.
C) Emirates will now have a monopoly on global aviation.
D) Emirates provides better in-flight entertainment than competitors.