What Are the Characteristics of Strategic Business Units? Identify the Dimensions

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The Answer is Ideally,SBUs have the following characteristics: a homogeneous set of markets to serve with a limited number of related technologies; a unique set of product-markets; control over those factors necessary for successful performance; and responsibility for their own profitability. The three dimensions that define the scope and mission of individual SBUs are: (1)technical compatibility; (2)similarity in the customer needs or the product benefits sought by customers in the target markets; (3)similarity in the personal characteristics or behaviour patterns of customers in the target markets.

What Are the Characteristics of Strategic Business Units? Identify the Dimensions

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What Are the Characteristics of Strategic Business Units? Identify the Dimensions

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Correct Answer:VerifiedShow Answer

Correct Answer:
Verified