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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
  5. Question
    Average or Moderate Brands Are More Likely to Chosen from the Consideration
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Average or Moderate Brands Are More Likely to Chosen from the Consideration

Question 57

Question 57

True/False

Average or moderate brands are more likely to chosen from the consideration set when a person has to justify his/her decision.

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