Question 1

What implications for consumer satisfaction does the expectancy disconfirmation model pose?

Accepted Answer

The answer of What implications for consumer satisfaction does the...

Question 2

Utility describes the amount of happiness and satisfaction a consumer gains from a product or service.

Accepted Answer

A) True 
 B)False

Question 3

John is shopping for a new cell phone. Upon entering the large electronics store, he realized there were just too many choices! He quickly became frustrated and ended up quickly choosing a brand he had often seen advertised on television. John is experiencing a satisfaction paradox.

Accepted Answer

A) True 
 B)False

Question 4

_____ occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives.

Accepted Answer

A)  Post-consumption evaluation 
B)  Satisfaction 
C)  Expectancy confirmation 
D)  Post-purchase paradox 
E)  Cognitive dissonance

Question 5

Cognitive dissonance occurs when consumers second-guess their purchase decisions.

Accepted Answer

A) True 
 B)False

Question 6

Markus is trying to decide what type of movie to rent tonight. He has narrowed his choices down to the categories of comedies and action. This process of narrowing down choices into manageable subsets is known as:

Accepted Answer

A)  a cluster frontier 
B)  a non-compensatory process 
C)  extended problem solving 
D)  intrinsic variety seeking 
E)  a compensatory process

Question 7

While time pressure can cause people to limit external information search, perceptions of crowding in a retail environment can cause people to increase external search due to the social stimulation of crowds.

Accepted Answer

A) True 
 B)False

Question 8

During intermediate problem solving, consumers are not motivated to rigorously evaluate each alternative, hence they often engage in heuristics to help them.

Accepted Answer

A) True 
 B)False

Question 9

_____ attributes are key product attributes that are most likely to affect a buyer's final choice. These attributes are usually described according to their importance and _____.

Accepted Answer

A)  Parity; risk 
B)  Determinant; uniqueness 
C)  Cluster; opportunity 
D)  Parity; opportunity 
E)  Determinant; risk

Question 10

External uncertainty is really about uncertainty about brand information, whereas, internal uncertainty is really about uncertainty about brand utility.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about information search during consumer decision making is false?

Accepted Answer

A)  In general, better-educated, younger consumers tend to expend more effort on information search than those who are less-educated and older. 
B)  Perceptions of crowding in the retail environment can cause people to reduce external information search. 
C)  Time constraints can cause people to reduce external information search. 
D)  Market mavens tend to engage in high levels of ongoing information search. 
E)  Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

Question 12

Which of the following is not a possible motive to engage in consumer decision making?

Accepted Answer

A)  Problem removal 
B)  Problem avoidance 
C)  Normal depletion 
D)  Dissatisfaction 
E)  All of the above are possible motives.

Question 13

The expectancy disconfirmation model suggests that as expectancies increase, satisfaction increases.

Accepted Answer

A) True 
 B)False

Question 14

The difference between brand loyalty and brand laziness can be explained by the amount of information processing a person does.

Accepted Answer

A) True 
 B)False

Question 15

Brand laziness can explain many consumer routine choices.

Accepted Answer

A) True 
 B)False

Question 16

Paul recently switched from regular soda to diet sodas because he wants to lose weight. In this case, Paul is engaging in intrinsic variety seeking.

Accepted Answer

A) True 
 B)False

Question 17

What is want creation? What is the "dark side" of marketers engaging in want creation?

Accepted Answer

The answer of What is want creation? What is the...

Question 18

People who tend to engage in high levels of ongoing search (vs. those that don't) tend to impulse shop less.

Accepted Answer

A) True 
 B)False

Question 19

Imagine you are in the market for a new laptop computer. Discuss the possible sources of information you will use to generate your consideration set.

Accepted Answer

The answer of Imagine you are in the market for...

Question 20

What is the difference between needs and wants?

Accepted Answer

The answer of What is the difference between needs and...

Exam 3: Overview of Consumer Decision Making

What implications for consumer satisfaction does the expectancy disconfirmation model pose?

Utility describes the amount of happiness and satisfaction a consumer gains from a product or service.

John is shopping for a new cell phone. Upon entering the large electronics store, he realized there were just too many choices! He quickly became frustrated and ended up quickly choosing a brand he had often seen advertised on television. John is experiencing a satisfaction paradox.

_____ occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives.

Cognitive dissonance occurs when consumers second-guess their purchase decisions.

Markus is trying to decide what type of movie to rent tonight. He has narrowed his choices down to the categories of comedies and action. This process of narrowing down choices into manageable subsets is known as:

While time pressure can cause people to limit external information search, perceptions of crowding in a retail environment can cause people to increase external search due to the social stimulation of crowds.

During intermediate problem solving, consumers are not motivated to rigorously evaluate each alternative, hence they often engage in heuristics to help them.

_ attributes are key product attributes that are most likely to affect a buyer's final choice. These attributes are usually described according to their importance and _.

External uncertainty is really about uncertainty about brand information, whereas, internal uncertainty is really about uncertainty about brand utility.

Which of the following statements about information search during consumer decision making is false?

Which of the following is not a possible motive to engage in consumer decision making?

The expectancy disconfirmation model suggests that as expectancies increase, satisfaction increases.

The difference between brand loyalty and brand laziness can be explained by the amount of information processing a person does.

Brand laziness can explain many consumer routine choices.

Paul recently switched from regular soda to diet sodas because he wants to lose weight. In this case, Paul is engaging in intrinsic variety seeking.

What is want creation? What is the "dark side" of marketers engaging in want creation?

People who tend to engage in high levels of ongoing search (vs. those that don't) tend to impulse shop less.

Imagine you are in the market for a new laptop computer. Discuss the possible sources of information you will use to generate your consideration set.

What is the difference between needs and wants?