Multiple Choice
Kyle enjoys collecting antique furniture. He often spends whole weekends browsing through antique shops, thumbing through catalogs and attending estate auctions, even when he isn't actually in the market to purchase anything. This example represents what type of information search?
A) An experiential search
B) An internal search
C) An external search
D) A prepurchase search
E) An ongoing search
Correct Answer:

Verified
Correct Answer:
Verified
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