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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 2: Consumer Segmentation and Positioning
  5. Question
    Market Aggregation Is the Process of Dividing the Large and Diverse
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Market Aggregation Is the Process of Dividing the Large and Diverse

Question 20

Question 20

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Market aggregation is the process of dividing the large and diverse market into subsets of consumers who share common needs, characteristics, or behaviors.

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